No matter your kind of business, marketing to Gen Z customers is crucial to your success. Gen Z has a massive buying power, which means reaching them is critical. But how do you do it? As it turns out, there are a few things that can help you reach Gen Z customers, like sharing examples of your work … [Read more...]
5 Ways to Tell Whether You Have a Great Employee
Some employees are so-so. A few are very good. And every once in a while, you hire a truly exceptional employee. But how do you tell if the person you’ve hired really is the right fit for the job? How can you know if he or she is truly knocking the job out of the park? … [Read more...]
Is YouTube Really Losing Advertisers over Offensive Content?
YouTube Wires Back Some Marketers After Ad Uproar, But Others Stay Away: Are the Ads worth it? The verdict is still up in the air. After several ads appeared near offensive videos, the media channel is feeling the pressure from large companies who're pulling their ads. Others say it's worth it. Find … [Read more...]
3 Reasons Your Business Still Needs Print Marketing
With the advent of the Internet and social media, it’s easier and cheaper than ever to market your business digitally. By purchasing an ad in a relevant newsletter or website, sharing aesthetic photos of your brand on Instagram, or posting about your products on Twitter or Facebook -- you’re … [Read more...]
How to Cultivate Team Productivity
Whether you have a small staff of dedicated employees or a large staff that's broken into departments, every boss and leader wants to cultivate a happy, productive, creative, successful team. But, is there a tried and true method? Probably not. Every team depends on the unique personalities, … [Read more...]
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