Running a successful automotive dealership isn’t always about offering the best car deals. Instead, growing your car dealership requires a complex set of skills. Particularly in the last few years, dealerships have had to become more creative to keep those sales numbers up and keep customers … [Read more...]
New Research: Do Consumers Feel Safe About Self-Driving Car Features?
Higher levels of automation, also referred to as self-driving car safety features, often promise increased vehicle safety. Yet, while autonomous driving features add convenience, consumer sentiment remains low, with widespread apprehension about self-driving cars. A spring 2023 S&P Global … [Read more...]
How Fixed Ops Can Enhance Profitability & Sustainability for Your Automotive Dealership
Car dealerships are complex businesses relying on two key profit areas: variable and fixed ops. Variable operations usually refer to car sales, which typically have a lot of volatile variables. On the other hand, fixed operations, an industry term for the parts and service departments, are much … [Read more...]
3 Auto Marketing Strategies to Keep Up With the Growing Electric Vehicle Market
The electric vehicle market has generally been niche, representing only a small share of the population, but demand for EVs is increasing. More than 750,000 new all-electric cars were registered in the U.S. in 2022, 57 percent more than in 2021. Encompassing hybrids, plug-in hybrids, and pure … [Read more...]
3 Marketing Strategies for Auto Dealers
Competition for a car buyer's attention is intensifying, and dealers need innovative marketing strategies to help them stay competitive. Being customer-centered and focusing on auto marketing strategies such as email marketing, social media, and promotional products can help ensure auto dealers are … [Read more...]