The automotive industry has experienced unprecedented disruptions, including constant shortages, supply chain concerns, skyrocketing gas prices, and rising interest rates. Auto dealers are also facing the challenge of record-high new vehicle prices, resulting in lower retail sales of new vehicles. … [Read more...]
Car Sharing is Evolving: How to Manage Your Dealership’s Response
Transportation preferences are evolving, with car sharing emerging as a convenient solution for many consumers looking to commute short distances. Although shared mobility has existed for decades, newer technologies allowing easier ride-hailing, car sharing, and vehicle subscription services are … [Read more...]
What is Interactive Print, and How Can I Leverage it For My Automotive Dealership?
The print industry and the automotive industry share a key commonality, they both excel at innovation. Linking print and digital experiences together, interactive print is the evolution of print media. Capturing your customers' attention is one thing, but finding a way to keep it is another. … [Read more...]
4 Marketing Hacks to Grow Your Automotive Business
It’s no secret that the car buying experience is different than what it used to be. For most automobile shoppers, the buying experience starts with online research. The average shopper will only visit two dealerships in person when shopping for a new vehicle. That makes polishing up your automotive … [Read more...]
6 Ways to Entice Customers to Spend Their Tax Refunds at Your Business
When consumers get their tax refunds, many will want to save them for a rainy day. But a significant percentage will give in to the urge to splurge on that expensive indulgence, long-needed repair, home improvement project or big-ticket item. Here are six ways to keep your business top of mind and … [Read more...]