Is it time for a brand reboot? A critical component of your business, branding is what your business needs to break through the clutter of a crowded marketplace and grab your customer's attention. Acting as the persona of your company and forming the cornerstone of your marketing efforts, your brand … [Read more...]
Learn Why Branding Is Important in Marketing
The Importance of Branding: What Should a Brand Do? Excerpt: What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It's also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its … [Read more...]