Rising car prices and higher interest rates make it much harder for many Americans to buy a new vehicle than in years past. According to a new report, demand for used vehicles will likely continue rising as many consumers turn away from the new car market. However, as consumers have shifted their … [Read more...]
How Fixed Ops Can Enhance Profitability & Sustainability for Your Automotive Dealership
Car dealerships are complex businesses relying on two key profit areas: variable and fixed ops. Variable operations usually refer to car sales, which typically have a lot of volatile variables. On the other hand, fixed operations, an industry term for the parts and service departments, are much … [Read more...]
3 Auto Marketing Strategies to Keep Up With the Growing Electric Vehicle Market
The electric vehicle market has generally been niche, representing only a small share of the population, but demand for EVs is increasing. More than 750,000 new all-electric cars were registered in the U.S. in 2022, 57 percent more than in 2021. Encompassing hybrids, plug-in hybrids, and pure … [Read more...]
Marketing Electric Vehicles: Challenges to Overcome
Marketing electric vehicles continues to accelerate, with automakers across the globe looking to increase fleet electrification. Almost every major car manufacturer, including Ford, General Motors, Honda, BMW, Volkswagen, and Hyundai, has announced detailed plans for electric-vehicle adoption. The … [Read more...]