Whether you are running a small start-up or a large corporation, custom swag can be a fantastic marketing tool for companies. According to ASI (Advertising Specialty Institute), promotional products are cheaper than nearly any other advertising medium. Plus, they provide name exposure that can … [Read more...]
Holiday Marketing Fundamentals eBook
As you probably already know, marketing can help drive sales, build relationships with customers, improve your professional reputation and even grow your organization. That’s never truer than in the holiday months at the end of the year. During this busy holiday season, consumers are primed … [Read more...]
3 Elements to a Professional Logo Design
A custom logo design not only helps your business become more recognizable, but it also establishes credibility with potential customers. Learn how following these 3 elements to a professional logo design come together to provide a visual experience that sets your business apart from the … [Read more...]
Considering Colors for Your Logo
In the world of marketing, color is a key consideration for all visual materials. Corporate marketers spend thousands of hours and millions of dollars evaluating the psychology of color and marketing, for everything from the order buttons on the company’s website to the card stock for … [Read more...]
Three Questions to Ask When Picking a Logo that Matches Your Corporate Identity
How much does your logo really matter in the grand scheme of things? It’s just a small image, right? Can it really make a difference? As it turns out, yes. Logos do matter. Corporations that positively express their company’s mission through their logos have higher customer commitment and higher … [Read more...]