Business Solutions, Services & Supplies
Is traffic slipping through your fingers without converting into leads? For many businesses, the key to making sales is to first generate leads. Businesses often struggle with getting enough leads to feed their sales team. Or a business might have plenty of leads, but they’re not good leads, and the … [Read more...]
Many businesses say they target anyone who might be interested in their products or services, but this ‘target’ is much too broad. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus on a specific market … [Read more...]
Emails, flyers, social media, and direct mail are just a few of the ways that businesses are reaching their customers. With so many marketing platforms available, the majority of buyers use three or more channels when researching a purchase. For businesses, that means buyers no longer follow a … [Read more...]
Why Marketers Must Learn to be Storytellers: Good storytelling is the backbone of marketing. excerpt: For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the … [Read more...]
How To Avoid This Common Marketing Mistake: Commit to Consistency. Excerpt: By now, most marketing leaders recognize the power of a well-executed content strategy. Content makes the difference between brand loyalty and brand anonymity, which is why 86 percent of B2C marketers and 91 percent of B2B … [Read more...]