The electric vehicle market has generally been niche, representing only a small share of the population, but demand for EVs is increasing. More than 750,000 new all-electric cars were registered in the U.S. in 2022, 57 percent more than in 2021. Encompassing hybrids, plug-in hybrids, and pure … [Read more...]
3 Marketing Strategies for Auto Dealers
Competition for a car buyer's attention is intensifying, and dealers need innovative marketing strategies to help them stay competitive. Being customer-centered and focusing on auto marketing strategies such as email marketing, social media, and promotional products can help ensure auto dealers are … [Read more...]
5 Tips to Increase Car Sales Despite Rising Costs
The automotive industry has experienced unprecedented disruptions, including constant shortages, supply chain concerns, skyrocketing gas prices, and rising interest rates. Auto dealers are also facing the challenge of record-high new vehicle prices, resulting in lower retail sales of new vehicles. … [Read more...]
Social Media Marketing eBook: A Guide to Growing Your Business
Social media has become a part of everyone’s life. For business owners, that means one thing, your business needs a social media presence. No matter how large or small your company is, social media should be an essential piece of your business marketing strategy. Social media platforms, and social … [Read more...]
Guide to Employee Social Media Engagement
Who knows your company inside and out? Your employees. Employee participation in social media is an influential way of building trust with your customers. When employees are active on social media, they promote your company culture by providing insight into your business. Company culture can often … [Read more...]