As you probably already know, marketing can help drive sales, build relationships with customers, improve your professional reputation and even grow your organization. That’s never truer than in the holiday months at the end of the year. During this busy holiday season, consumers are primed … [Read more...]
3 Ways to Help CPAs Attract New Clients on LinkedIn
If you have been ignoring your digital footprint, thinking it wouldn’t affect your real-world interactions, it’s time to make a change. Your digital presence has an effect on your career and your business, and whether that effect is positive or negative is up to you. For B2B companies, such as … [Read more...]
In Social Media Era, Selfies Are the New Tupperware Party
Rather than encouraging Tupperware parties and other customer-driven marketing plans like those that happened in the 90s, today companies are encouraging their customers to promote products via social media platforms like Instagram and Snapchat in the social media era. Excerpt: The evolution of … [Read more...]
4 Social Media Marketing Tips Gen Zers Should Learn
From testing various social marketing platforms to keeping your audience in mind, these social media marketing tips gen Zers should learn are gold. Excerpt: It’s important to experiment with as many social networks as possible and think beyond just dollars when evaluating their value. “You might … [Read more...]
3 Reasons Your Business Still Needs Print Marketing
With the advent of the Internet and social media, it’s easier and cheaper than ever to market your business digitally. By purchasing an ad in a relevant newsletter or website, sharing aesthetic photos of your brand on Instagram, or posting about your products on Twitter or Facebook -- you’re … [Read more...]