Email Is Still Your Customers' Preferred Communication Tool: Make sure your email gets to the inbox. Excerpt: Gary Thuerk, often hailed as the "Father of Spam," sent the first email blast in 1978. Four decades later, despite billions of people using several social media platforms, email still holds … [Read more...]
Move to the Head of the Class With These School Spirit Promo Products
Lazy summer days will soon grow cooler, and before you know it, kids will be heading back to school. Band practice, football games, and homework are just a few weeks away. School spirit promotional items are a great way to get your brand into hands of both students and their parents. Teachers, … [Read more...]
How Do Brands Become Iconic? Understand what makes your brand special
How To Become an Iconic Brand? Understand what makes your brand special. excerpt: Humans will attach meaning to anything. Three years ago, Soon Yu saw an up-close example through the eyes of his five-year-old son. Yu took his family on vacation to Lake Como in Lombardy, Italy. Within days, his son … [Read more...]
Why Your Business Needs a Brand Consultant
Big businesses aren’t the only ones who need to worry about branding. Branding is about all the ways that your business interacts with customers, which means it’s something businesses of all sizes need to pay attention to. Think of branding as the lifeblood of your business. After all, branding is … [Read more...]
Why Marketers Must Learn to be Storytellers
Why Marketers Must Learn to be Storytellers: Good storytelling is the backbone of marketing. excerpt: For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the … [Read more...]
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