YouTube Wires Back Some Marketers After Ad Uproar, But Others Stay Away: Are the Ads worth it? The verdict is still up in the air. After several ads appeared near offensive videos, the media channel is feeling the pressure from large companies who're pulling their ads. Others say it's worth it. Find … [Read more...]
3 Reasons Your Business Still Needs Print Marketing
With the advent of the Internet and social media, it’s easier and cheaper than ever to market your business digitally. By purchasing an ad in a relevant newsletter or website, sharing aesthetic photos of your brand on Instagram, or posting about your products on Twitter or Facebook -- you’re … [Read more...]
How to Cultivate Team Productivity
Whether you have a small staff of dedicated employees or a large staff that's broken into departments, every boss and leader wants to cultivate a happy, productive, creative, successful team. But, is there a tried and true method? Probably not. Every team depends on the unique personalities, … [Read more...]
TAKE THE SURVEY HERE! – Is Your Business Marketing-savvy? Take this marketing survey to find out!
Is your marketing strategy effective? How can you tell if it is? And what adjustments might make it even more effective? Use this survey as your launching point to develop stronger marketing strategies. At Safeguard, we study all things marketing, from the most popular, trendy strategies to the more … [Read more...]
4 Digital Marketing Mistakes to Avoid as a Business Owner
No matter how amazing your business is, it won’t matter if nobody knows about it. That’s why an effective marketing campaign is so crucial to your success. Without it, how would anyone know about the great products and services you sell? The problem is, not all marketing campaigns are equal. In … [Read more...]
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