Social media has become a part of everyone’s life. For business owners, that means one thing, your business needs a social media presence. No matter how large or small your company is, social media should be an essential piece of your business marketing strategy. Social media platforms, and social … [Read more...]
What Is a Brand?
What does a prospect think of when he or she hears your brand name? That answer is your brand. It is more than a name, a design, or a symbol, it is the feeling your business evokes. Your brand is everything the public thinks they know about your business, the way it is perceived by those who … [Read more...]
Why Branded Calendars Are Good For Business
What would your client do if you handed them a flyer for your business? Would they hang it up in their office? Probably not. In fact, if you hand a client a flyer for your business, it’s more than likely going to end up in the recycle bin. Now, instead, what if you gave that same client a useful … [Read more...]
Fresh Business Cards Make the Best First Impression
New year, new you! Well, maybe not an entirely new you, but you could start the year with a new logo and new business cards. As we head into the new year, it’s time to think about goals, marketing plans, and how your business can strengthen your brand. Besides your brand name, your logo is one of … [Read more...]
Tips for Building Equity in Your Business
Are you building equity for your business? Many business owners and leaders often think of profitability and equity interchangeably, but while profitably builds equity, they are not the same. While profitability is merely an income stream, equity is an asset. Simply put, business equity is the … [Read more...]
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