Business Solutions, Services & Supplies
Worried That Your Brand is Getting Stale? See How These 4 Iconic Companies Turned Their Stale Brands into Superstars: excerpt: McDonald's Remember when McDonald's was considered an unhealthy fast-food choice for those who weren't keeping a close eye on their cholesterol or their … [Read more...]
Brand Building is a Strategic Tool: 5 Brand-Building Lessons. Excerpt: 1.) Tell your story, not someone else's. It's easy to forget what makes your business special, if you're constantly comparing the identity and success of your business to other companies online. Building a brand comes down to … [Read more...]
Keep Track of Your Micro-Wins: The Best Way To Measure Your Personal Brand Success excerpt: Most likely, you’re measuring your success all wrong. If you’re like most business owners you evaluate your success based on one major yardstick—how much money you are making. You’ve got it all … [Read more...]
Consumers Prefer Brands With Loyalty Programs: Brand Loyalty Programs - Satisfaction and Engagement Trends excerpt: Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand … [Read more...]
What Leads to Bad Brand Experiences? Avoid negative interactions. excerpt: Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. The report was based on data from a survey of 2,000 consumers and 1,000 employees of … [Read more...]