Six Steps To Achieve Digital Marketing Excellence: Start with a strategy. Excerpt: 1. Start with a strategy. Determine where you are right now and evaluate what you need in order to get to where you and your client want to be. Establish a vision and validate your priorities. Create a roadmap and … [Read more...]
Why Brand Consistency Is So Important
Competition for customers is fierce, and branding is the key to differentiating yourself from the competition. Brands are built through the consistent delivery of the brand promise through all customer touch points. Branding is more than just creating a slogan and a logo that people will recognize … [Read more...]
Email Is Still Your Customers’ Preferred Communication Tool
Email Is Still Your Customers' Preferred Communication Tool: Make sure your email gets to the inbox. Excerpt: Gary Thuerk, often hailed as the "Father of Spam," sent the first email blast in 1978. Four decades later, despite billions of people using several social media platforms, email still holds … [Read more...]
Move to the Head of the Class With These School Spirit Promo Products
Lazy summer days will soon grow cooler, and before you know it, kids will be heading back to school. Band practice, football games, and homework are just a few weeks away. School spirit promotional items are a great way to get your brand into hands of both students and their parents. Teachers, … [Read more...]
How Do Brands Become Iconic? Understand what makes your brand special
How To Become an Iconic Brand? Understand what makes your brand special. excerpt: Humans will attach meaning to anything. Three years ago, Soon Yu saw an up-close example through the eyes of his five-year-old son. Yu took his family on vacation to Lake Como in Lombardy, Italy. Within days, his son … [Read more...]
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