Make an impact at your next trade show with the right promotional items. Whether you call them swag, premium incentives, promotional products, trade show giveaways, or some other term, it’s likely no surprise that everyone loves a good freebie.
Offering trade show giveaways at your booth is a proven method for increasing brand awareness, getting people to your booth, enhancing goodwill, and leaving a lasting impression on attendees.
According to the Advertising Specialty Institute (ASI), 85% of consumers remember the brands that gave them swag, and most people keep promotional products for an average of eight months.
These items find their way into an individual’s home, office, or car, where they are seen and interacted with often. This means a one-time distribution of giveaway items at a trade show could keep customers highly engaged with your brand for an extended time.
What are the most popular promotional items at conferences?
The most popular trade show giveaway items include pens, mugs, tote bags, hats, and travel items. A Safeguard Advisor can help you pick the right trade show giveaways for your business to make the greatest impact.
Why You Need Trade Show Giveaways
Trade shows can be a pivotal sales and marketing tool for businesses. They are an opportunity for a company to showcase its goods, raise brand awareness, introduce new products or services, cultivate business relationships, and capture high-quality leads.
However, to realize these benefits, each business needs to come prepared, and one of the best ways to do that is through trade show giveaways.
How to Promote Trade Show Giveaways
Giveaways or promotional items should be essential to any successful trade show or event. A strategic tool for capturing the attention of passersby, giveaways are key for enticing more attendees to visit a particular booth.
Businesses may ask recipients to subscribe to an email list, fill out a survey, or complete some lead generation task in conjunction with receiving their giveaway item.
Usability is important with giveaway items. Not only do items used more frequently offer a greater value to the recipient, but they also become a recurring reminder of your business.
Every time a recipient uses your promotional item, from writing a note to drinking their morning coffee, your business will be top of mind. This can increase the likelihood that they will think of your business when ready to purchase.
5 Most Popular Trade Show Giveaway Items
Trade show giveaways can come in many forms, including pens, drinkware, reusable bags, and hats that can build awareness with your business name or logo. The key to realizing the highest impact is the products your audience wants and will use often.
#1: Pens
Almost guaranteed to get heavy use, promo pens are popular because they offer practical functionality and carry a marketing message. Highly useful and inexpensive, personalized pens are ideal for long-term marketing. Whether someone is filling out a form or jotting down a note, there is an opportunity for brand exposure.
#2: Drinkware
It’s not what’s in the cup but what’s on it. Branded drinkware options suit any style, from break room coffee mugs to workout favorite water bottles. Branded drinkware options represent a useful giveaway item people will see nearly daily.
#3: Reusable Bags
Useful and functional, reusable bags are something practically everyone can find helpful. Handy for various activities, from daily errands to special events, a reusable bag is convenient for carrying extra or unexpected items. There are several kinds of reusable bags a company can choose from, including tote bags, cotton bags, non-woven bags, and drawstring bags that can all show your brand name, logo, or message. Reusable bags are also an excellent choice for an eco-conscious swag item.
#4: Hats
Custom-branded hats are a keepsake-worthy giveaway that will impress. According to Advertising Specialty Institute (ASI), branded hats can generate 3,000 brand impressions over their average lifespan of 10 months. People can’t resist looking up to read what it says on a hat. From baseball fields to the golf course and everywhere, branded hats provide shade and protection while turning heads with your business logo.
#5: Travel Items
Travel items, including luggage tags, card holders/protectors, and portable chargers, are popular giveaway items that can help make any journey more comfortable and convenient. Customers are bound to be delighted with these branded promotional items that make an excellent choice for anyone who loves traveling.
The more someone uses an item, the more your brand name or logo is seen. Many people use pens, mugs, tote bags, and hats almost daily.
When someone uses these items around other people, such as in an office environment or out in public, they have the potential for an even greater reach.
Get Expert Help for Your Next Giveaway
At Safeguard, we know trade show giveaways are beneficial in helping to attract visitors and leave them with a lasting impression. A Safeguard Advisor can help you pick the right trade show giveaway items for your business to build brand awareness and see the greatest rewards. Contact us today to get started.
Key Takeaways
- The most popular trade show giveaway items include pens, mugs, tote bags, hats, and travel items.
- Offering trade show giveaways can drive visitors to your booth, increase brand awareness, and leave a lasting impression on attendees.
- Every time a recipient uses your promotional items, it helps keep your business in mind to them and others that see it.
- A Safeguard Advisor can help you pick the right trade show giveaway items for your business to make the greatest impact.