Whether you are running a small start-up or a large corporation, custom swag can be a fantastic marketing tool for companies. According to ASI (Advertising Specialty Institute), promotional products are cheaper than nearly any other advertising medium. Plus, they provide name exposure that can … [Read more...]
Your Brand Needs a Refresh: How to Tackle a Brand Reboot
Is it time for a brand reboot? A critical component of your business, branding is what your business needs to break through the clutter of a crowded marketplace and grab your customer's attention. Acting as the persona of your company and forming the cornerstone of your marketing efforts, your brand … [Read more...]
Fresh Business Cards Make the Best First Impression
New year, new you! Well, maybe not an entirely new you, but you could start the year with a new logo and new business cards. As we head into the new year, it’s time to think about goals, marketing plans, and how your business can strengthen your brand. Besides your brand name, your logo is one of … [Read more...]
3 Elements to a Professional Logo Design
A custom logo design not only helps your business become more recognizable, but it also establishes credibility with potential customers. Learn how following these 3 elements to a professional logo design come together to provide a visual experience that sets your business apart from the … [Read more...]
Considering Colors for Your Logo
In the world of marketing, color is a key consideration for all visual materials. Corporate marketers spend thousands of hours and millions of dollars evaluating the psychology of color and marketing, for everything from the order buttons on the company’s website to the card stock for … [Read more...]