No matter your kind of business, marketing to Gen Z customers is crucial to your success. Gen Z has a massive buying power, which means reaching them is critical. But how do you do it? As it turns out, there are a few things that can help you reach Gen Z customers, like sharing examples of your work … [Read more...]
3 Reasons Your Business Still Needs Print Marketing
With the advent of the Internet and social media, it’s easier and cheaper than ever to market your business digitally. By purchasing an ad in a relevant newsletter or website, sharing aesthetic photos of your brand on Instagram, or posting about your products on Twitter or Facebook -- you’re … [Read more...]
4 Digital Marketing Mistakes to Avoid as a Business Owner
No matter how amazing your business is, it won’t matter if nobody knows about it. That’s why an effective marketing campaign is so crucial to your success. Without it, how would anyone know about the great products and services you sell? The problem is, not all marketing campaigns are equal. In … [Read more...]
9 Valuable Digital Marketing Tips from this Week
Did you know that almost half of all Gen Z-ers use YouTube? That newsletters with ALL CAPS headlines get fewer reads than those without? That a jump from 100,000 to 1 million followers on Instagram will make 5.5 times more money for each sponsored post? These are just some of the valuable digital … [Read more...]
5 Business Marketing Tips to Elevate Efficiency
As a business owner, you have a limited budget to stretch across a variety of costs. Marketing is important -- you need to drive customers to your store or website after all! -- but often, the most effective marketing tools seem too expensive for a business budget. Fortunately, this doesn’t have to … [Read more...]
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