Whether you've recently taken your company in another direction or feel like your business has outgrown your old brand, there are many reasons an organization might be ready for a rebrand in 2023. Consumers are bombarded with marketing messages, and a rebrand can be central to keeping your brand … [Read more...]
Ultimate Guide to Create an Annual Marketing Plan
Marketing is an integral aspect of any business. An investment in overall business growth, marketing is key for driving the business forward. However, to achieve marketing excellence, businesses need a strategy. An annual marketing plan can help businesses determine where they are and then identify … [Read more...]
6 End-of-Year Marketing Ideas for Automotive Dealers
Marketing ideas for automotive dealerships have changed from previous years. Despite rising interest rates, U.S. new vehicle prices continue to set record highs, with average transaction prices surpassing $48,000. However, while prices are up, automotive dealers continue to face inventory shortages … [Read more...]
3 Steps to Promote Your Business Online
Promotion is the key to any successful business. With more people online than ever before, it's increasingly important customers can find companies when they search for them. Online marketing is a chance to raise awareness, develop more leads, and boost business success. The ways you can promote … [Read more...]
Does Your Company Have an Employee Value Proposition (EVP)?
Employee expectations have changed, and with it, the ways that companies need to recruit. Employers must compete for top-tier candidates in today's candidate-driven job market, where jobs are abundant. To set your company apart, business leaders should develop an employee value proposition (EVP) … [Read more...]
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