Businesses often feel like more than just a business to the staff, owners, and customers involved. They are the brick and mortar stores customers have frequented ever since they were kids. They are the fresh new start-ups the owners have been thinking about launching for years. They are the dream … [Read more...]
Some Great Tips From a Tech Industry Guru
There is a lot of advice about marketing floating around on the Internet. But what really works? Perhaps advice from a tech industry guru, who knows the ins and outs of the world of digital marketing! Excerpt: Traveling to and speaking at conferences and events affords me the ability to meet and … [Read more...]
Tips on Content Marketing in the Google RankBrain Age
These days, Google can tell us a lot about what works and what doesn't in the world of marketing. The key? Taking advantage of the statistics Google offers! Here's how: Excerpt: Like it or not, if you're a marketer, you spend a lot of time thinking about Google. You have to consider whether Google … [Read more...]
5 Tips on Marketing to Gen Z
No matter your kind of business, marketing to Gen Z customers is crucial to your success. Gen Z has a massive buying power, which means reaching them is critical. But how do you do it? As it turns out, there are a few things that can help you reach Gen Z customers, like sharing examples of your work … [Read more...]
5 Ways to Tell Whether You Have a Great Employee
Some employees are so-so. A few are very good. And every once in a while, you hire a truly exceptional employee. But how do you tell if the person you’ve hired really is the right fit for the job? How can you know if he or she is truly knocking the job out of the park? … [Read more...]
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