Car dealerships are complex businesses relying on two key profit areas: variable and fixed ops. Variable operations usually refer to car sales, which typically have a lot of volatile variables. On the other hand, fixed operations, an industry term for the parts and service departments, are much … [Read more...]
Search Results for: auto industry
3 Auto Marketing Strategies to Keep Up With the Growing Electric Vehicle Market
The electric vehicle market has generally been niche, representing only a small share of the population, but demand for EVs is increasing. More than 750,000 new all-electric cars were registered in the U.S. in 2022, 57 percent more than in 2021. Encompassing hybrids, plug-in hybrids, and pure … [Read more...]
3 Marketing Strategies for Auto Dealers
Competition for a car buyer's attention is intensifying, and dealers need innovative marketing strategies to help them stay competitive. Being customer-centered and focusing on auto marketing strategies such as email marketing, social media, and promotional products can help ensure auto dealers are … [Read more...]
3 Ways Small Automotive Operations are Protecting Their Business This Year
Concerns over rising inflation continued supply chain disruptions, and ongoing hiring difficulties have proven to be persisting challenges that countless businesses still have to face. Yet, many business owners are optimistic about the future, and despite lingering threats, there are steps small … [Read more...]
6 End-of-Year Marketing Ideas for Automotive Dealers
Marketing ideas for automotive dealerships have changed from previous years. Despite rising interest rates, U.S. new vehicle prices continue to set record highs, with average transaction prices surpassing $48,000. However, while prices are up, automotive dealers continue to face inventory shortages … [Read more...]
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