Whether you are running a small start-up or a large corporation, custom swag can be a fantastic marketing tool for companies. According to ASI (Advertising Specialty Institute), promotional products are cheaper than nearly any other advertising medium. Plus, they provide name exposure that can … [Read more...]
How Fixed Ops Can Enhance Profitability & Sustainability for Your Automotive Dealership
Car dealerships are complex businesses relying on two key profit areas: variable and fixed ops. Variable operations usually refer to car sales, which typically have a lot of volatile variables. On the other hand, fixed operations, an industry term for the parts and service departments, are much … [Read more...]
3 Marketing Strategies for Auto Dealers
Competition for a car buyer's attention is intensifying, and dealers need innovative marketing strategies to help them stay competitive. Being customer-centered and focusing on auto marketing strategies such as email marketing, social media, and promotional products can help ensure auto dealers are … [Read more...]
5 Tips to Increase Car Sales Despite Rising Costs
The automotive industry has experienced unprecedented disruptions, including constant shortages, supply chain concerns, skyrocketing gas prices, and rising interest rates. Auto dealers are also facing the challenge of record-high new vehicle prices, resulting in lower retail sales of new vehicles. … [Read more...]
Two Exceptional Marketing Strategies that Produce Killer Results
Have you heard of the flywheel effect? How about the rule of seven? If not, consider implementing these exceptional marketing strategies! Excerpt: Flywheel Effect Applied To Marketing Strategies Successful marketing is the result of programmatic activities, similar to pushing on a heavy flywheel. … [Read more...]