Whether you've recently taken your company in another direction or feel like your business has outgrown your old brand, there are many reasons an organization might be ready for a rebrand in 2023. Consumers are bombarded with marketing messages, and a rebrand can be central to keeping your brand … [Read more...]
How to Use Company Swag to Market Your Business
How can consumers remember your brand over the thousands of other brands they encounter daily? Company swag and promotional products help boost brand recognition and recall. On average, consumers hang onto promotional products for 6 months. These items find their way into an individual's home, … [Read more...]
Ultimate Guide to Create an Annual Marketing Plan
Marketing is an integral aspect of any business. An investment in overall business growth, marketing is key for driving the business forward. However, to achieve marketing excellence, businesses need a strategy. An annual marketing plan can help businesses determine where they are and then identify … [Read more...]
6 Ways to Boost Brand Recognition with Calendar Marketing
What if you could get a customer to think about your business every time they check the date, extend a deadline, or pencil in a vacation? What if you were nearly guaranteed they would keep your promotional item for an entire year? Calendars are used as reference points almost every day, both at home … [Read more...]
Must-Haves for Your Firm’s Talent Acquisition Strategy
In today's job market, it's not the candidates that must appeal to the employer. Instead, it's a company that needs to stand out to be noticed by the top candidates. Identifying, attracting, and hiring the best talent out there before the competition has become challenging, requiring companies to … [Read more...]
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